Amajoyo
Amajoyo
Amajoyo
Dance Event | Netherlands + International
Dance Event | Netherlands + International
Dance Event | Netherlands + International
Amajoyo is a Afro House/Tech dance festival originally founded by the international DJ De La Noise. Their vision is to spread the Afro House/Tech scene (similar events such as KeineMusik and Black Coffee) to the Netherlands and the EU. Working together with artists such as De La Noise, El Khatib, Van Zand, Leyo Brooks (also known as Bizzey), Grimix and more, they've been responsible for awakening the genre in the Netherlands and across Europe.
Amajoyo is a Afro House/Tech dance festival originally founded by the international DJ De La Noise. Their vision is to spread the Afro House/Tech scene (similar events such as KeineMusik and Black Coffee) to the Netherlands and the EU. Working together with artists such as De La Noise, El Khatib, Van Zand, Leyo Brooks (also known as Bizzey), Grimix and more, they've been responsible for awakening the genre in the Netherlands and across Europe.
Amajoyo is a Afro House/Tech dance festival originally founded by the international DJ De La Noise. Their vision is to spread the Afro House/Tech scene (similar events such as KeineMusik and Black Coffee) to the Netherlands and the EU. Working together with artists such as De La Noise, El Khatib, Van Zand, Leyo Brooks (also known as Bizzey), Grimix and more, they've been responsible for awakening the genre in the Netherlands and across Europe.
Client
Amajoyo
Services
Content Marketing Affiliate Marketing Photography & Videography
Industries
Dance Events/Festivals
Date
2024 - Present
Objective #1: Creating The Hype. The first edition of Amajoyo was set in Four Seasons Leusden. A remote location, and hard to find the correct audience who are both willing to travel and come to an event they haven't yet heard of. In order to achieve selling tickets we had to create a "hype", a "Hype" that would last longer than just a single event, so we could eventually promote future events. In order to do so we used our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions. Objective #2: Scaling The Hype After a succesful debut event, we needed to use our created fundament in order to scale to new venues/locations in the Netherlands and overseas. Focussing on ADE (Amsterdam Dance Event), securing dates at Jimmy Woo (high-end nightclub in Amsterdam), Capetown etc. and collaborations with Memoire, Inbetween Models and more. By simply enhancing the fundament strategy per event using our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions.
Objective #1: Creating The Hype. The first edition of Amajoyo was set in Four Seasons Leusden. A remote location, and hard to find the correct audience who are both willing to travel and come to an event they haven't yet heard of. In order to achieve selling tickets we had to create a "hype", a "Hype" that would last longer than just a single event, so we could eventually promote future events. In order to do so we used our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions. Objective #2: Scaling The Hype After a succesful debut event, we needed to use our created fundament in order to scale to new venues/locations in the Netherlands and overseas. Focussing on ADE (Amsterdam Dance Event), securing dates at Jimmy Woo (high-end nightclub in Amsterdam), Capetown etc. and collaborations with Memoire, Inbetween Models and more. By simply enhancing the fundament strategy per event using our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions.
Objective #1: Creating The Hype. The first edition of Amajoyo was set in Four Seasons Leusden. A remote location, and hard to find the correct audience who are both willing to travel and come to an event they haven't yet heard of. In order to achieve selling tickets we had to create a "hype", a "Hype" that would last longer than just a single event, so we could eventually promote future events. In order to do so we used our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions. Objective #2: Scaling The Hype After a succesful debut event, we needed to use our created fundament in order to scale to new venues/locations in the Netherlands and overseas. Focussing on ADE (Amsterdam Dance Event), securing dates at Jimmy Woo (high-end nightclub in Amsterdam), Capetown etc. and collaborations with Memoire, Inbetween Models and more. By simply enhancing the fundament strategy per event using our Content Marketing, Affiliate Marketing with a custom-made Ambassador Program and our Photography and Videography solutions.
Results: Overall, the Amajoyo launch successfully established a strong foundation for long-term brand hype, positioning the event as a must-attend experience. The strategic use of Content Marketing, Affiliate Marketing with a custom-made Ambassador Program, and high-quality Photography and Videography generated significant buzz, ensuring high engagement and ticket sales. As a result, the brand quickly scaled to premium venues, including ADE, Jimmy Woo, and international locations like Cape Town. With multiple sold-out events, Amajoyo has solidified its reputation in the event industry.
Results: Overall, the Amajoyo launch successfully established a strong foundation for long-term brand hype, positioning the event as a must-attend experience. The strategic use of Content Marketing, Affiliate Marketing with a custom-made Ambassador Program, and high-quality Photography and Videography generated significant buzz, ensuring high engagement and ticket sales. As a result, the brand quickly scaled to premium venues, including ADE, Jimmy Woo, and international locations like Cape Town. With multiple sold-out events, Amajoyo has solidified its reputation in the event industry.
Results: Overall, the Amajoyo launch successfully established a strong foundation for long-term brand hype, positioning the event as a must-attend experience. The strategic use of Content Marketing, Affiliate Marketing with a custom-made Ambassador Program, and high-quality Photography and Videography generated significant buzz, ensuring high engagement and ticket sales. As a result, the brand quickly scaled to premium venues, including ADE, Jimmy Woo, and international locations like Cape Town. With multiple sold-out events, Amajoyo has solidified its reputation in the event industry.